DESIGN
Conventional marketing techniques are static, whereas digital marketing techniques are dynamic and data driven with a faster rate of conversion. Advertisements are shown to people according to their interests, and this helps in generating qualified leads.
With digital marketing, one can easily keep an eye on where the buyer is coming from, what is the most sought after product, etc. Traditional Marketing uses standardized methods to target customers, as such it is mass marketing with low personal touch. On the contrary, digital marketing uses specific personalization techniques to address specific needs.
PROJECTS
RHE RIVER BETWEEN US
Head turning, impactful Poster design which should celebrate the content of the movie
CLIENT
Wild organic
BRIEF
Packaging that should stand out in middle eastern store shelfs
SOLUTION
Two colour minimal yet bold design approach which was a stark difference from their competion hence ensuring great shelf presence.
CLIENT
Roots
BRIEF
Packaging that should stand out in middle eastern store shelfs
SOLUTION
We explored the visual possibilities of the name itself which meant that the brand name, identity and packaging fell on a single clear direction making it much more communicative and clear
